The Great Significance of Effective Communication

The Great Significance of Effective Communication

Effective communication is one of the vital constituents that are mandatory for businesses, societies and relationships to prosper. As claimed by McFarland communication is, “an operation of consequential association between people. More precisely, it is the procedure by which meanings are discerned and comprehensions are gained between people.” ("Communication: Meaning, Purpose, Importance and Principles", n.d.). Communication consequently helps interpret people better, eliminating misunderstanding and producing clarity of reasoning and expression. It can also serve as the propelling force, the fundamental trait that promotes productivity in all forms of our lives, when it’s most needed. 

Communicating — talking, writing, concentrating, reading, linking — is something individuals encounter during their daily existence. Sharing with others a combination of details and emotions in every association is what makes people distinctively human. In terms of a personal life, communication sets out as an invigorating factor that allows people to share their scrupulous feelings, thoughts and emotions with one another, hence enabling individuals to summon up all the strength required to endure a perpetual relationship (Juneja, n.d.). After all, even an introvert could become a great communicator when an important relationship requires it. 

With regard to a professional life, communication acts as an empowering component. As individuals take on new careers, they plunge themselves in the jargon and concepts of their selected field. Yet, they hardly ever put momentous effort toward conveying themselves in a language that can be comprehended by those outside their tribe. Then they ponder why their attempts and accomplishments fail to resonate. This is where the effective use of communication becomes convenient. Communication has consistently been a key to coherent collaboration and driving goal-oriented journeys in any organization, while increasing the overall productivity. Up until the previous decade though, the communication process for work was constricted to face to face or email-based communication. While this produced a lot of procedure latency, the possibilities of inappropriate understanding or miscommunication were reasonably less. Today, the enhancement of digital equipment and a ferocious number of communication channels has unlocked various ways the workforce can associate, not only with each other, but also with their consumers and clients. Despite the fact that, communication through the enhancement of technology will be an inevitable part of life, it is crucial to remain educated about the significance of being able to communicate one’s ideas and thoughts effectively, during face to face encounters. Communication is also known to encourage motivation by notifying and clarifying the individuals about the job to be completed, the method in which they are performing the job, and how to enhance their performance if it is not up to the standard. Moreover, communication aids in controlling the behavior of the individuals within an organization and in controlling the functionality of the management. 

Numerous research studies demonstrate the centrality of communication in the organizational world. For instance, a study conducted in 2002 by Morley et al illustrated  how: “Organizations that advance successful communication procedures are more likely to both have optimistic work surroundings and be more successful in accomplishing their goals”. In this way, communication accords to proliferated job satisfaction for professionals and superior bottom line advantages for the organization (Hargie, 2016). 

Individuals realize that communicating the accurate information, at the accurate time, and in the accurate manner initiates possibilities for people to advance together and resolve organizational challenges. Becoming a prominent communicator starts with being a prominent listener. When someone is speaking, an individual’s first instinct is to focus on what to say next instead of concentrating on what the other person has to say. By focusing on conquering the communication process, you will discover that you will be misinterpreted less and heard more often.  This expertise could be developed by deliberately working on developing one’s listening skills when associating with others. By listening actively, you will be able to converse your response more successfully. 

Succeeding in one’s profession requires good communication skills. Therefore, if you are able to communicate skillfully, you can work miracles. 

By Nathasha Hindurangala


Communication: Meaning, Purpose, Importance and Principles. Retrieved 8 June 2020, from

Juneja, P. Importance of Communication in an Organization. Retrieved 22 May 2020, from

Hargie, O. (2016). The Importance of Communication for Organisational Effectiveness. Retrieved 22 May 2020, from

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